[This article was originally written as an assignment for my degree.]
The following post has Mild Spoilers for EVERY MARVEL MOVIE RELEASED.
On the evening of Tuesday 28th October 2014 at the El Capitan theatre in Los Angeles, Kevin Feige stood in front of industry critics, analysts and Marvel fans and announced the upcoming slate of Marvel films, dubbed ‘Phase Three’. These nine films had logos, release dates, some had directors, some had a little concept artwork, but no new footage was shown. But the event was labelled a huge PR success, with Iron Man/Tony Stark actor Robert Downey Jr., Captain America/Steve Rogers actor Chris Evans, and the then recently announced Black Panther/T’Challa actor Chadwick Boseman stealing the show with a posed standoff in promotion for Captain America: Civil War.
The legacy of this night is what has defined Marvel.